Apollo Tyres is the new lead Sponsor of Team India

In a groundbreaking development for Indian cricket, The Board of Control for Cricket in India (BCCI) today announced a landmark partnership with Apollo Tyres, a leader in the global tyre industry, as the new lead Sponsor of Team India, in a staggering deal valued at ₹579.06 crore. Announced on September 16, 2025, by the Board of Control for Cricket in India (BCCI), this three-year agreement, running until March 2028, marks Apollo Tyres’ debut into major sponsorships in Indian cricket and surpasses the previous deal with Dream11 by a significant margin. The tyre manufacturing giant outbid competitors like Canva and JK Cement in a rigorous bidding process, highlighting the escalating commercial value of associating with Team India

The new partnership, secured after a rigorous bidding process, represents a substantial increase in sponsorship value, signifying the immense and growing commercial appeal of Indian cricket.

The agreement spans two and a half years concluding in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men’s and women’s national teams across all formats. This partnership succeeds the previous sponsorship held by Dream11.

For Apollo Tyres, the sponsorship is a powerful platform to connect with a diverse and passionate audience. The company, known for its commitment to performance and safety, sees a natural synergy between its brand values and the attributes of a world-class cricket team. The company markets its products under its two global brands – Apollo and Vredestein, and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.